As the number of apps in the market increases, there are more challenges for app marketing. Still, you can improve your chances of success and stand out among the competition by choosing one of the best app marketing companies listed in the table below. The list is curated based on a tailor-made evaluation process, and there’s a guide to help you narrow down the prospects and find the perfect match for you.
We carried out a complex, multifactor analysis of the top companies to provide you with the best options. We evaluated their state-of-the-art ideas, the experts working with them, and the technology they leverage. We considered the three following major issues to be the most important for a company providing the finest services: its current success in the industry, its online reputation, and the revenue generated for clients.
Finding out which company to trust is more difficult than it appears.
Many mobile marketing agencies tried to keep up appearances. That’s why a multifactor analysis is the only foolproof way to make an assessment. The comments on a company’s own website might be mostly positive, so we also checked social media accounts. Also, a company might have many projects in their resume, but how many of those were successfully completed?
We took a deep dive into all these issues, along with the response frequency, team management style, strategies, and eventually, value for money.
Here are the areas we investigated to produce the results you’ll see in our reviews:
Following this methodology provided us with critical insight into whether the app companies tick all the boxes that make them dependable and profitable, while also pointing out each agency’s main asset.
Depending on what an individual mobile marketing agency specializes in, you must decide on iOS or Android marketing, or both. With over 2.1 million apps available in Google’s Android App Store, and 2 million others in Apple’s iOS devices, visibility and user engagement are more important than ever.
Regardless of how much work you’ve put into your product, people can’t download it if they’ve never come across it. Luckily, you’ve got plenty of time to capture your users’ attention—adult Americans spend an average of 3.5 hours a day on mobile, 90% of which is spent on apps.
This is why hiring one of the top mobile marketing companies is essential. ASO is listed as a service in our table, but be aware that there are a lot of factors that play into improving one’s store visibility. App name, description, logo, proper category, design, and most of all, keyword optimization all play a part in ranking your product in the App Store, Google Play Store, Windows Store, or BlackBerry World, depending on your operating system.
Given the factors mentioned above, it’s no surprise that you need experts to handle your app promotion and increase the number of downloads. However, acquiring users is just the beginning.
The actual tricky part is providing a reliable basis for durable user retention and engagement. Most users don’t use their app more than once during the first month after the download. This is why user retention makes all the difference between average and exceptional mobile advertising services.
In mobile technology, Google’s Android and Apple’s iOS are the two main operating systems. Android is Linux-based, customizable, and more popular. Still, iOS’s unique design is considered more user-friendly.
Also, the iOS app market is strict, and the tougher standards you’ll need to meet might result in a better user experience.
On our list, you’ll find specialized Android developers and iOS experts, as well as companies that offer services for both types of OS. Whether you choose Android or iOS, you should keep in mind that switching OSs would require your users to download the app twice, which is unlikely to occur.
So choose wisely and consider some of the factors below before deciding which OS you’ll use for your app.
Properly optimized app store content is only one of the many things you’ll need mobile marketing companies to handle to make your app more visible. The next problem is learning exactly where to find the most convertible users. Believe it or not, more than 50% of users discover apps through friends and family, the people they regularly interact with. For this reason, many strategies include targeted user engagement services via Instagram, Facebook, Twitter, and other social media.
First, you need to understand that your social media campaign usually starts long before you develop the app. Build hype, get your app’s name out there and make sure future users are aware of your app pre-launch. This is easier for existing businesses with a preexisting follower base.
But if you’re just getting started as a new app business, you’ll likely need to use the help of social media specialists alongside the top mobile advertising companies to get more exposure.
Facebook can help you reach a huge number of users. You can post an unlimited number of videos and photos with no restricted character limit. You can also run sponsored campaigns and target audiences based on gender, age, location, and particular interests for the best results.
Instagram is great because it has the highest user engagement rate. You can post photos and videos—and even check user engagement via story polls.
Twitter has an advanced search query for finding people interested in your app, whether fitness or a plant recognition app. This query uses hashtags, relevant keywords, and locations to connect to users.
Working with mobile advertising companies experienced in social media is especially important if you have a limited ad budget since using resources intelligently is always smarter than covering more ground. For a higher ROI, focus on user engagement and retainment by telling them why they need you and how you can help them achieve their objectives.
Once your company of choice has successfully acquired laser-targeted users who are genuinely interested in your app and are likely to keep using your services, it’s time to take care of post-launch user engagement.
There are several ways to let users know what new features/updates you have in store for them once they have downloaded your app. What’s more, you can assess just how satisfied your customers are, as well as how these app marketing companies’ post-launch services can approve.
Sent to your active users to promote updates, these messages offer suggestions, confirm purchases, and can increase your conversions by up to four times. This is a great way to request user feedback and reviews and identify room for improvement.
Some agencies might advise you to be careful with this and request messages rather than numbered reviews. That’s because a single one-star review takes a lot of five-star reviews to fix with some solid marketing.
These are similar to in-app messages, but users don’t have to be online; they only need to have the app installed—banners or alerts will appear on your user’s home or lock screen thereafter.
If used properly, they can increase user engagement by as much as 88%. Pay special attention to the ones that feature pictures, videos, or sound files. Users love these, and your engagement can increase by 30%. That’s why most mobile marketing agencies offer visually rich content.
Dumping a flood of cold traffic on your app is a sloppy excuse for good service. You need active users that will stay with you in the future. Once potential users notice your high-ranking app and maybe decide to download it to serve their particular interests, they’re likely to use it only once during the first six-month period.
So how do you get around this and engage your users? Find a company that knows how to market apps, ensure users download it, use it in abundance, and finally, bring lasting revenue.
We filtered through these mobile app marketing companies not solely based on the number of downloads but also on the following factors—all of which will make your app a success in the long run:
That’s it when it comes to acquiring users and making sure the mobile app marketing agencies you hire help you keep them.
We took particular notice of all the available comments, client evaluations, and published case studies to determine customer satisfaction. We utilized all the available resources both on a company’s own website and online company evaluation platforms for more objective insight.
We considered awards, acknowledgments, and certifications, but we didn’t give them nearly as much weight as customer reviews, testimonials, and most of all, client interviews. The awards received by these app advertising companies several years ago must be compared against their current growth rates, and the same goes for lists of famous, influential clients.
We paid special attention to each company’s social media presence, ensuring they don’t have a bad reputation on the free, massive platforms where customers can comment publicly.
The way you and your mobile app marketing agency communicate will be based primarily on the processes they’re already instituted. Even the best ideas can be useless if not properly communicated. Misunderstandings, impatience, ineffective communication, and a generally lousy attitude can sour professional relationships.
To make sure your business relationship is professional, straightforward, and enthusiastic, we went through company reviews on Trust Pilot, Google, and more to ensure the customers are satisfied with the service, communication style, professionalism, and overall attitude.
We also signed up anonymously for the services of all the evaluated companies, flooded them with various questions and requests, and observed their behavior. Only the mobile app marketing companies with the most polite, specific, helpful, and patient answers qualified for our site.
The companies we listed were tested for the following company culture features:
On our companies’ evaluation list, the last bit concerns the way we ranked them based on the price of their services, compared to the value you get from hiring them. This was no small feat since pricing methods vary among companies, and their expenses depend on each strategy.
The app marketing industry has skyrocketed since mobile devices became the lead in total traffic. It is more competitive by the minute, and the fees of most mobile app advertising companies have risen accordingly.
You don’t want to go cheap because looking to spend the least possible amount is likely to be damaging in the long run. Still, a high price doesn’t necessarily guarantee the best service. That’s why we chose to assess the value compared to the price, prioritizing cost-effectiveness.
You’ll need a clear idea of your available budget and a general idea of your strategy. The marketing agency will provide a rough estimate of future expenses and their potential growth, leveraging their years-long experience.
Now you know about the results and processes these companies must use to provide you with top-notch mobile app marketing services. These performance factors altogether will help you see the most success at the lowest cost. To make sure the companies can deliver, we interviewed multiple clients. We also checked company portfolios and asked them about their growth-tracking and key performance indicator assessments. In addition, we compared the number of completed projects with the number of projects in every company’s resume.
There are shopping, game, health, and other mobile marketing companies in the app promotion industry. In order to avoid wasting time and money and generate the highest marketing ROI possible, you’ll need to know your app niche and where you can find the largest user base. Then, you’ll have to determine the scope of your ambition and your capabilities.